Why it matters
Gives a realistic model of decision-making.
Core term · Herbert A. Simon
Bounded Rationality
Human rationality is limited by information, time, attention and cognitive capacity.
Areas of life
Businessplanningproduct designfinance
How to handle it
Design choices and systems around real human limits, not ideal rationality.
Who shaped this idea
The thinker behind it
From concept to practice
Turn Bounded Rationality into a question you can answer.
Psipas asks you one small, honest question at a time — and builds the picture from your answers.