Why it matters
Drives rationalization or change.
The uncomfortable tension Leon Festinger described that arises when our beliefs and our actions don't line up, nudging us to change one or the other to feel whole again.
Why it matters
Drives rationalization or change.
How to handle it
Reduce dissonance by changing behavior or beliefs honestly.
Who shaped this idea
Bring it to your own life
A term is just an idea until you apply it. Answer one.
From concept to practice
Psipas asks you one small, honest question at a time — and builds the picture from your answers.