Why it matters
Naming it makes the effort visible — and shows how much of it others quietly help you with.
Core term · Erving Goffman
Impression Management
The constant, mostly unnoticed work of shaping how others see you.
Areas of life
Social lifeworkauthenticity
How to handle it
Notice which impressions cost you the most to maintain.
Who shaped this idea
The thinker behind it
From concept to practice
Turn Impression Management into a question you can answer.
Psipas asks you one small, honest question at a time — and builds the picture from your answers.