Why it matters
Protects self-image but can distort truth.
The way we quietly explain our choices to ourselves so they feel right—a process Leon Festinger showed can lead us to value most what cost us the most to obtain.
Why it matters
Protects self-image but can distort truth.
How to handle it
Ask whether you are explaining truth or protecting ego.
Who shaped this idea
From concept to practice
Psipas asks you one small, honest question at a time — and builds the picture from your answers.