Core term · George A. Miller

The Magical Number Seven

George Miller's famous observation that our short-term memory can juggle only about seven items at once, give or take two, before things start slipping away.

Areas of life
Learningproduct design

Why it matters

Influences learning and interface design.

How to handle it

Reduce cognitive load.

Who shaped this idea

The thinker behind it

From concept to practice

Turn The Magical Number Seven into a question you can answer.

Psipas asks you one small, honest question at a time — and builds the picture from your answers.