Why it matters
Shapes teamwork, belonging and sensitivity to rejection.
Core term · David C. McClelland
Need for Affiliation
A motive for warm, close and approving relationships with others.
Areas of life
Friendshipteamsromancecommunity
How to handle it
Build connection without sacrificing your values just to be liked.
Who shaped this idea
The thinker behind it
From concept to practice
Turn Need for Affiliation into a question you can answer.
Psipas asks you one small, honest question at a time — and builds the picture from your answers.