Why it matters
Helped make behavior theory predictive and measurable.
Core term · Clark L. Hull
Reaction Potential
The likelihood or strength of a response, based on factors such as drive and habit strength.
Areas of life
Performancebehavior designlearning
How to handle it
Reduce competing pressures and increase support for the desired response.
Who shaped this idea
The thinker behind it
From concept to practice
Turn Reaction Potential into a question you can answer.
Psipas asks you one small, honest question at a time — and builds the picture from your answers.