Why it matters
Challenged views that thinking always precedes feeling.
Core term · R.B. Zajonc
Affective Primacy
Affect or preference can occur before conscious cognitive evaluation.
Areas of life
Decision-makingemotionpersuasion
How to handle it
Respect gut reactions but examine them before acting.
Who shaped this idea
The thinker behind it
From concept to practice
Turn Affective Primacy into a question you can answer.
Psipas asks you one small, honest question at a time — and builds the picture from your answers.