Why it matters
Explains how familiarity shapes preference without deliberate reasoning.
Core term · R.B. Zajonc
Mere Exposure Effect
Repeated exposure to a stimulus can increase liking for it.
Areas of life
Marketingrelationshipstastehabits
How to handle it
Notice when familiarity is being mistaken for value or truth.
Who shaped this idea
The thinker behind it
From concept to practice
Turn Mere Exposure Effect into a question you can answer.
Psipas asks you one small, honest question at a time — and builds the picture from your answers.