Core term · Neal E. Miller

Approach-Avoidance Conflict

A situation where the same goal carries both attractive and threatening qualities.

Areas of life
Careerrelationshipsgoalsavoidance

Why it matters

Explains hesitation, ambivalence and procrastination around important choices.

How to handle it

Name both the reward and the fear; lower the cost of approaching, or approach in small steps.

Who shaped this idea

The thinker behind it

From concept to practice

Turn Approach-Avoidance Conflict into a question you can answer.

Psipas asks you one small, honest question at a time — and builds the picture from your answers.