Why it matters
Shows decisions are context-sensitive.
Core term · Amos Tversky
Framing Effect
How the very same choice can feel different depending on the words it's wrapped in, so a decision can shift simply because of how the options are described.
Areas of life
Marketingfinanceconflict
How to handle it
Reframe the same choice in multiple ways.
Who shaped this idea
The thinker behind it
From concept to practice
Turn Framing Effect into a question you can answer.
Psipas asks you one small, honest question at a time — and builds the picture from your answers.