Amos Tversky
The frame shapes the choice
A cognitive scientist whose work with Kahneman exposed the systematic biases in how we decide.
techniques
Change how a choice is framed, and you change the choice.
Who they were
Amos Tversky studied the quiet rules of thumb that guide human judgment — representativeness, availability, anchoring — and showed how reliably they lead us astray. With Daniel Kahneman he developed prospect theory and demonstrated that simply rewording a question, without changing its substance, can flip people's decisions. His precise, almost mathematical eye gave psychology a new rigor in the study of choice. Though he died before the Nobel was awarded, his fingerprints are all over the prize Kahneman received.
Famous books
What they left on the shelf
Terms they cared about
Ideas worth knowing
Their techniques
How the work was done
Their big idea
Prospect Theory
Daniel Kahneman and Amos Tversky found that people do not weigh risk the way pure logic predicts. We feel losses more sharply than equal gains, and the way a choice is framed can quietly tip which option we prefer.
Questions in their spirit
What they’d ask you
Sit with one. Answer online, or in the app.
Carry the idea forward
Tversky — What they’d ask you
Psipas asks you one small, honest question at a time — and builds the picture from your answers.