Why it matters
Helped launch Gestalt psychology.
Core term · Max Wertheimer
The Phi Phenomenon
The illusion of movement we see when still images flash in quick succession, the trick of the eye that makes film and animation feel alive.
Areas of life
Perceptionmedia
How to handle it
Remember that perception constructs experience.
Who shaped this idea
The thinker behind it
From concept to practice
Turn The Phi Phenomenon into a question you can answer.
Psipas asks you one small, honest question at a time — and builds the picture from your answers.