Why it matters
Explains many irrational decisions.
Core term · Daniel Kahneman
Loss Aversion
Our deep tendency to feel the sting of a loss far more sharply than the pleasure of an equal gain, which quietly shapes the choices we make.
Areas of life
Financerelationshipsrisk
How to handle it
Ask whether fear of loss is distorting choice.
Who shaped this idea
The thinker behind it
From concept to practice
Turn Loss Aversion into a question you can answer.
Psipas asks you one small, honest question at a time — and builds the picture from your answers.