Why it matters
Can distort risk perception.
Core term · Daniel Kahneman · Amos Tversky
Availability Heuristic
Our habit of judging how likely something is by how easily examples spring to mind, so vivid or recent events can feel far more common than they are.
Areas of life
Healthmoneyfear
How to handle it
Look for base rates, not only vivid examples.
Who shaped this idea
The thinkers behind it
From concept to practice
Turn Availability Heuristic into a question you can answer.
Psipas asks you one small, honest question at a time — and builds the picture from your answers.